IDS 360° Virtual Series: fruitsuper

Image credit: Marta Sasinowska @practice_studies

IDS 360° is a new virtual series created by IDS in solidarity with the industry and designers we champion. Launched across all our platforms, it will highlight handpicked, diverse brands with video Q+As, product launches, studio tours, and more. Not taking our voice and reach for granted, the national IDS platform is accessing individual designers, architects and brands of all sizes to hear their visions, challenges, triumphs and potential for a more thoughtful, more beautiful design practice, post pandemic.

We are thrilled to kick off the IDS 360° series with Seattle-based fruitsuper. As leaders in the design community in the Pacific Northwest, Sallyann Corn and Joe Kent of fruitsuper create elevated everyday objects while running their beautifully curated brick-and-mortar home goods store in Seattle, fruitsuper SHOP. The shop carries over 90+ independent designers and features the delightful wine bar and offering from Foundry Vineyards. The IDS Vancouver team have had the pleasure of collaborating with the team a number of times and late last year we had the chance to visit the shop while in town to meet with another Seattle creative and community powerhouse Civilization.

Image credit: Krista Welch @kristawelchphoto

Sallyann has described the last few weeks as “they have been exhausting; financially, physically, mentally. But our community has really showed up, and we’re so incredibly grateful! Thank you for your orders, call requests, and curbside pick ups. We’re working as fast as we can to figure out ways to make supporting us and our neighbors as easy as possible. Stay safe, stay healthy, and keep sending this amazing energy out into the world—we all need it!”

The fruitsuper team have quickly pivoted their business and efforts as they have had to temporarily close access to their retail storefront and over just a few weeks have launched a series of inspiring and important initiatives. These initiatives include the Support Small Seattle directory and the care kits available through their shop. Be sure to follow along @fruitsuper and @fruitsupershop to keep up to date with their efforts.

Support Small Seattle

Fruitsuper, in collaboration with fellow small businesses The Fold Mag and Civilization, have launched Support Small Seattle, an online resource, digital directory and storytelling platform for Seattle small businesses. In the wake of the coronavirus, many local establishments are struggling to keep their literal and virtual doors open. For the Fold Mag, a publication that gets much of its inspiration and energy from the creative community in its own backyard, the team felt it only fitting to do all they could to give back to the city that influences their lives and their content. Support Small Seattle was founded by small businesses, for small businesses, and they will be updating it daily. Visit Support Small Seattle and explore the 4 categories to find out how to best help the establishments impacted in your area. 

Care Kits

Image credit: @fruitsuper

The fruitsuper team has created 20+ curated Care Package Kits. Treat yourself, a neighbor, or surprise a loved one! The themed kits include our favourite the “movie watching kit” and are created using a wonderful selection of design goods carried in their brick-and-mortar shop. For those in Seattle free curbside pick-up is offered from 12-5:00 Wednesday to Saturday. Otherwise for shipments in the US they are offering $6 flat rate shipping and they also have international shipping options. The team will be donating $2 per order to Seattle’s Low Income Housing Institute.

Their Story

Image credit: Krista Welch @kristawelchphoto

The Seattle based design studio was founded in 2008 as a balance of their complementary skill sets; she is the why, he is the how. They celebrate constraints, obsess over details, are dedicated to quality, and focused on creating elevated everyday objects. Designed with intent and integrity, crafted for living, and always American made.

While earning their first Industrial Design Degrees in 2002, they quickly realized the strength in their combined talents. They later went on to Pratt Institute to pursue their interests in entrepreneurship. During this time they spent a summer studying in Copenhagen, which greatly impacted their approach to honest materiality and appreciation of straightforward design. With a never-ending thirst for creative challenges, they also currently teach Design at Cornish College of the Arts. They are champions of the creative community; as participants, supporters, and leaders of the independent movement.

They believe in community, collaboration, finding inspiration everywhere, and the simple importance of play. You’ll often find them scheming over cocktails behind a teetering pile of books.

To learn more visit and be sure to follow them on Instagram @fruitsuper and @fruitsupershop.

Image credit: Marta Sasinowska @practice_studies

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